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Atlanta Real Estate Blog - Joshua Jarvis


    SEO Frequently Asked Questions By Real Estate Agents: Answered
    If you are a 4rd Marketing podcast listener, you know we just wrapped up an SEO Series.  Before we cover the most frequently asked questions from real estate agents about SEO, I thought you might like to see a quick recap.Here are the topics in case you want to reference this for your SEO future.SEO Fundamentals ? Site Architecture & Structure SEO 101 Part 1 ? 9 Keys To SEO Success SEO 102 Part 2 ? 9 Keys To SEO Success How to Build Backlinks For SEO ? 9 Effective Link Building Strategies 3 FREE Keys To Keyword Research For SEO SEO FAQs WHAT DOES "DOING" SEO MEAN?A very common SEO FAQ, if you were to search the internet. The best way to answer this question is to look at how I approach search engine optimization for a website.First, I?m going to look at the site structure, then I?m going to ask ?is it covering the topics we need to generate leads?? I also look at the competition in that same space. It?s not just sort of putting keywords on a page but also understanding the overall strategy of a website.Once I?ve gotten the strategy down then we do some sort of basic SEO?s stuff. We run an audit on it. We look for things that are poorly structured or broken.  We look a lot at the technical on-page SEO things as well as structure related things.From there we begin to look at individual pages starting with what is working already. We look at title tags and meta descriptions so that we can help increase the clickthrough rate. The key is that the approach to SEO is more than just one aspect, it?s an overall strategy.HOW DOES SEO WORK?It works because of how Google does what it does. Google is crawling pages and looking for things. Google smart enough to read the words around the link understands that there?s a context to this to this page into this content. So it understands to some extent the topic of the content and then it also has the queries which people are typing in. It matches those two together. That?s how SEO Works. Basically, you create a page that Google likes to see and people like to read.In other words, create content that answers people's questions and google will rank you. WHAT IS ?LOCAL SEO??This is a very common SEO FAQ, Local SEO is referring to the map search. If you have a physical location this is where you can really get a low hanging fruit that?s available through the map search. The map search is basically ?Keyword + Area?. For example, ?real estate agents in Atlanta? or ?plumbers near me.? Some people call it map based search. Some people call it Google my business because that?s actually where you put your business there.Here's a quick, Local SEO Guide.HOW DOES LOCAL SEO WORK?Basically, when you register your business with Google it registers your name, your address, and your phone number, as well as your Web site. Once you?ve registered that at Google my business it becomes basically like a link or call it a citation or you can call it a NAP. In order to rank for that, it has a bunch of different factors just like a piece of content a page of content has a bunch of different factors that page needs to have.For it to rank on the map you need to have a citation which you can get by going to directories. You also want to get reviews. Google is probably the most important because it?s where most people search that?s where they search first (and it?s where they see the map). After reviews, it?s all about the extra stuff like your content such as photos.The last thing is to make sure your landing page or your website that you?re using in your citation matches up with your keyword. For example, if you were using ?real estate agent in Edina MN? then you?d want to make sure your page was about  Edina real estate.HOW LONG DOES SEO TAKE?I think there?s an excellent question (another common SEO FAQ). The reality of the answer is likely closer to 3 to 6 months. That?s not to say you couldn?t see results sooner. I have one client that is seeing amazing results in 30 days. That is not typical. I?ve got another client and we?re going on for six months and she?s not saying anything yet. We see traffic we see rankings but we don?t see leads yet. It?s a constant process to diagnose.There are so many factors that can go into how long it could take. I think if you hired a professional you?re probably looking at anywhere that three to six-month range. I think if you spend a lot of money you probably could speed that up just because the level of content that you?d get the number of links that you?d get are going to be faster. If you were doing it on your own, I?d say nine to 12 months. In fact some of the professional bloggers out there you know definitely two to three years before they started to see any sort of real income coming from their efforts. WHERE TO START LEARNING SEO?Excited to announce that you can take my course in 2018, SEO For Real Estate Agents.  Check out Moz.com and Backlinko as well.Originally posted on 4rd Marketing - SEO FAQSA 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Quick Guide To The 9 Fundamentals To SEO Success
    When it comes to SEO (Search Engine Optimization) there's no shortage of opinions on the internet.  In fact, the entire landscape of digital marketing or internet lead generation is so competitive that it makes it hard to learn.  Even with all that noise there's still some fundamentals that you should know before digging into SEO.   I covered this in 2 part series on my digital marketing podcast but here it is for you ify you don't have time (want) to listen.  So here's your Quick Guide To The 9 Fundamentals To SEO Success.Before I begin, let's start with "why." Why are you doing this? What's the purpose of this content? Once you know that, then my other suggestion is to "niche it down." Don't just target "homes for sale in city" look for a niche. Go for a neighborhood or a specific type of buyer.9. URL STRUCTUREDon?t overthink this.Use a keyword topic, shorter the better. Ideally, it has your topic in it. One thing not mentioned in the podcast is that the closer you can make your url to what is actually in the page, the better. It will help with your click-through-rate.For example: domain.com/p1244 is less likely to be clicked than domain.com/keywordBetter Click Through = Better Rankings8. TITLE 65-75 Words, Must be clickable!See Common Mistakes Business Owners Make With SEO.    Basically, it's your sales pitch "title line"  make it good and make it topic relevant. "The 5 Things About Homes In Subdivision in GA That You Wish You Knew"Better Click Through = Better Rankings 7. H1, H2 TAGSUse them, let it make sense, think about your college or high school English class paper. Use headers as ?sections.? There should only be 1 H1 Tag unless you're so advanced you're using HTML 5 sections and article tags.H1 - The 5 Things About Homes In Subdivision in GA That You Wish You KnewH2 - Subdivision Home PricesH3 - Subdivision Pricing TrendsH2 - Subdivision Floor PlansH2 - Subdivision Amenities..6. IMAGE ALT TAGSAgain, you can use your keyword here, but try to have an image of the actual topic.5. META DESCRIPTION160 Characters ? It?s your basic pitch to get the user to click. Your meta description is your description of what your blog is about to Google and the would be ?searcher.?Say it together with meBetter Click Through = Better Rankings4. CanoncicalsIt's a word that scares me to pronounce but, what are canonicals? Canonical refers to using the Canonical tag.  Now it's really not the most important of the 9 Fundamentals To SEO Success but I included it because it can be a big help to real estate agent websites that have a lot of listing pages.The rel=canonical element, often called the ?canonical link?, is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the ?canonical URL?, the ?preferred? version of a web page. - Yoast Essentially, you're telling google, "this page is the real page, despite where you might see this content elsewhere."   If you're using wordpress and you're using Yoast's plugin, then this happens automatically.3. Rich SnippetsTo me, Rich Snippets, Schema and even SERP Features (such as Featured Snippets) are all in the same category.  In basic terms, you are adding a small bit of code, like a "tag" to tell google what that piece of information is.  When you do this AND IF (and there's a big if) Google sees it, i'll modify your SERP (search engine results page) to have some extra information.  The good news is that if you're using wordpress there's a plugin for that.  I use the WP SEO Structured Data Schema Plugin but there are others out there.If you're doing it manually you have to be really focused to get a featured snippet, but for schema you can try this google generator  [ seriously, this is bookmarkable!]. 2. ContentContent is the most important part of your SEO strategy. I mention 2 things in the podcast specifically.  Your most important content should be in excess of 2,000 words and you need to have a purpose behind the content.  Could be lead generation, could be growing an email list, but don't put content out there that has no purpose.1. LinksOnce your content is done, getting links to your content is paramount.  There's really 2 types of links that you want. Internal and External links. Internal Links are the kind we talked about two weeks ago.  You link to your own content.  So few business owner and bloggers for that matter link back to their old content.  However, it's a great practice and can make a big difference. External links are the kind you get from other people (or entities).  I'm not talking about trashy fiverr links or cheap spammy techniques.  I'm talking about when your content is so good that someone links to it.   Those kind of links are powerful. Those links are so powerful that I'll be spending all of next week covering 9 Most Effective Ways to Build Links.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    2 Keys To Internet Real Estate Lead Conversion
    I've been in real estate for roughly 15 years.  Every single year I utilized the internet to lead generate.  In the beginning it was a hand crafted html page that linked to a really poor mls site.  As time went on, this grew into more sophisticated real estate websites.  As of this writing, my web presence still generates over 300 home buyer and sellers every month.   I don't write this to brag (I know some of you might do 1,000 or more) but rather to help validate the process of following up for you. What's the secret to converting internet leads?Whether you  implement a few things from ActiveRain, such as the 5 ways to Lead Generate, buy them from Zillow or get them through real estate seo,...When a internet lead comes in you got 2 "shots" - be first or last the longest.  1. Be FirstStatistically, over 80% of home buyers work with the first person they talk to.  Your job is to be that person.  Ultimately, that means either talking to them in the first 5 minutes they are on your site or friendly stalking them for, on average, 8 months until they are ready to talk to a real estate agent.2. Be PersistentBasically you need to call/text/email almost every day in the first 30 days, then at least every other week in order to stay top of mind.   Sometimes you would do this twice a day. If you're unsure about what to say in an e-mail or voice mail (we covered e-mail subject lines in another post) but something simple works best. Subject:  Checkin in... Hey I noticed you on the site the other day and wondered if.... (MAKE AN OFFER), [you'd like more photos of that home], [you'd like to see the inside of that home], [you'd like more homes like that home]?  What home you might ask?  That's not the point, the point is to get the buyer to engage with you.  Statistically, less than 1% of callers are going to buy the home they call on.  While On The Phone With A Lead Prospect HumanOnce you do get them on the phone, here's some reminders.  Control isn't a bad thing.  If you don't know what you are doing and have a plan on the phone with someone who visited your website, then why are you calling?The person who asks more questions will always be in control. This also shows that you are listening and interested in them.When you answer their question...immediately ask one yourself.  Too often real estate agents will answer the buyers questions and the buyer simply thanks them and hangs up. Buyers are calling other agents. Whoever secures their information and appointment will win the business.  The appointment is crucial.  You have a 75%++ chance of closing business with someone you meet in person.  If they aren't ready to buy, meet them for coffee and help them plan for the future.You are not trying to sell them the house they called on (never, ever); you are securing an appointment and gaining information.You (may) only have one shot?the Buyer won?t call you back! When you get them on the phone they are forming an opinion about you.  Get the appointment and solidify the relationship. Before you start making calls (with scripts) you need to remind yourself of these assumptions: Expect that you will be successful Assume they don?t have an agent (but you will ask about it)Assume they CAN buy (but you will ask about it) Assume but don't ASSumea little sidebar about this.  I've seen agents call a luxury home buyer with trepidation and treat a low end buyer with almost visciousness.  First, the person you are talking to is a person.  That's someone's Mother/Father/Son/Daughter.   Secondly, I've had luxury home buyers look at low end homes for investments and first time home buyers dream about luxury.  So you don't know until you ask.Assume they are looking at homes because they actually want to move. Why Scripts?The word ?scripts? may sound mechanical to you and practicing them may feel awkward. You might have even heard that some agents go ?off the cuff.?Far more top producers use scripts then the ones that don?t. Ask yourself, did the actor in my favorite movie use a script? Was it improv? Truth is, that you use a script whether you want to or not. You assemble the words that you have together. It might not be repeated every time but sure enough it?s a script.At the end of the day we use scripts for two reasons. Control & Consistency.If you know what you are going to say before you say it then you can control the conversation. If you use a script and your conversion is low, we can tweak it because you know what you are saying.Remember the purpose of each real estate conversation is an appointment.  I'll let you search for scripts, but this acronym, LPMAMA is a good reminder for what kind of information you should be getting.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    5 Ways To Lead Generate and Improve Your Local SEO at the Same Time
    If you're here because you're looking for lead generation tactics then you're in the right place.   Of course, this post is all about Google My business, so if you want to get started with that you can visit this great Local SEO Guide and get your page set up.   Now one of the big downsides to setting up your business page on Google for real estate agents is that it's likely that you're in an office with a bunch of other agents all using the same address.   So what we aim to show you is how to stand out from the crowd (rank higher) as well as use this great tool to drive home buyers and home seller leads to you. 5. Getting ReviewsYou know you need reviews on these things, this is why big Z pushes that so much.  It helps you get results from Z and therefore you want to spend more money.  That's an over simplification but still true.  So on your google business page, get reviews.  The most effective way to get a review is to... drumroll... ASK!   That's right.  Maybe at the closing table, you direct the conversation to where the client is suggesting they will refer, "that's great! You know what would help me immediately?  Filling out a quick review on Google (you could do this on yelp). Alternatively, you can use email or use an Online Reputation Manager (ORM) system like 4rd Local where they send out an email to your clients and ask for a review, if they click on anything less than 5 stars it asks "why?"  and if they click on 5 stars, it takes them to your review options (shown in image).4. Check InsCheck Ins are so 2014 but they still help your business stand out on Facebook and Google.   It also helps you rank higher by telling google that people actually go here.  Finally, it helps more customers convert because other's checking in gives you social proof. 3.  Uploading Listing Photos & VideosWith your google my business page you can upload photos of yourself, your team, your workplace and other things.  Why not spruce up your business listing by adding those professional photos that you take of your real estate listings.   You do that right?Also you can connect your google my business page to your youtube channel for even better results. 2.  Adding Chat MessagingA relatively new feature from Google, but it allows you to connect your cell phone to your google my business page and allow searchers the opportunity to chat with you.  If anything, this shows you the power of chat right now in online world. 1. PostsThis one was saved for last because it's big.  It can really make your business stand out when looking at it. You can now post - well posts such as: post events, post specials, post new listings, whatever you want.   The key is to do it! In my tests, I routinely got another 50 to 100 eyeballs on my page (on a relatively competitive area).  Events are the most successful here.  So you should be using this for open houses, but you could also get creative and offer specials, such as free inspections, or home warranties, etc. Or you could just do a quick "CMA" type offer like Mike Perna did, a real estate agent in Novi Mi.So that wraps up our 5 Ways To Lead Generate and Improve Your Local SEO at the Same Time post!  The key is using Google My Business as part of your online strategy.  It's free and it's one of the few ways you can be free of competing with Z.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Blogging For Beginners - Hint: It's Like E-mail!
    When you clicked on title you might be in disbelief.   For those of you that fit that description, hold on until the end and see if I can't convince you that Blogging is really a lot like email.  Since this is a blog post called Blogging for Beginners, let's start at the beginning. What's A Blog?In simple terms, a blog is just a collection of "writings" called "posts" that are held together.  Similar to journaling or writing in a diary in the past.  Everything is electronic, so now your diary can be public if you so desire.  Of course, most bloggers use it more as a jounalistic outlet or perhaps as part of their support for their clients.  In short, a blog is just a collection of "notes."  Anatomy of A BlogTitle - This is the focus of the blog.  Content - This is your actual writing. Category - This is where technology comes in, but it's super helpful because it lets you categorize your writings.  A simple example for real estate agents is simply to use Home Seller and Home Buyer categories. Tags - Tags aren't super helpful, but sometimes they can be used to further categorize your posts.  For example, let's say you wrote two posts about selling your home,  one was about selling your home in the winter and the other post was about questions clients ask about selling their home.  You could do a tag called, "FAQ" for the second one and "Staging" for the first one if you wanted.  Meta Description - I know this one is going to throw some of you but don't.  If you're on Active Rain, then you have a lot options that I'm not going to cover, but I will on this one.   Your meta description is your description of what your blog is about to Google and the would be "searcher."Side Note:  This is covered in our Digital Marketing podcast, but your title and meta description are what the "user" sees when they are searching. Thus it's your chance to ge them to click. Active Rain Specific Things - there are great little question mark icons "?" that will explain what each of these are:  Audience, Active Rain Topics, Hyper Local Pages, My Groups, and My Outside Blog.How To Start BloggingIf you are an ActiveRain subscriber chances are you already have some of this information. What you might be missing is how to start blogging.  Here's my secret.... Go to your email and look in your sent folder.Chances are really good that you recently answered a question regarding earnest money or how to buy a home or perhaps how to avoid foreclosure.   It could be a question about the best place to retire or perhaps the top neighborhoods to raise a family in Atlanta (in my case).   All of these questions are not only great topics for blogs but great for real estate SEO (search engine optimization) as well as being just easy for you to write about. Want to branch out?Write about the real estate market.   Want to take that to the next level?Record a video of yourself talking about the market and post it on your blog. This is why my advice on blogging for beginners is to tell them to treat it like email.  An email has a subject (like a title), and the content.  If you can email then you can blog! A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Why Real Estate Agents Should Be Blogging, Vlogging or Podcasting
    If you've been on activerain in the past you've seen a bunch of these kind of posts and while what I am going to tell you might be a bit of a repeat, it's 2017 and I still don't see anyone really doing any of this.  In fact, every week I routinely have to question real estate agents... "do you really want to be online?"  Let's clear the air.  Some of you reading this should give up.  I'm not calling you out to say you're bad at marketing or online stuff and I'm not trying to shame you into buying something from me.  No, sometimes you need to say no to something really good so you can be great.I'm not preaching AT you, in fact, I made this decision myself.  For 15 years I did real estate and was an awful web developer.  I got to a point because of where the digital marketing landscape that caused me to choose.  I had to decide whether to give up my chase for online leads (the very thing that had provided 80% of my business for 15 years) or give up real estate.  So I chose doing digital marketing full time. The point is that you should be OK saying... "you know what, I don't do online leads."  It's actually quite freeing.  I used to say the same thing about FSBO and Expired lists.  "I don't call them."  Now that may mean I'm not going to be on any platforms but so be it. So you might be asking, what does this have to do with blogging, vlogging and podcasting?  Well if you are going to be online, you pretty much have to!  In my latest podcast I cover Why Real Estate Agents Should Be Blogging, Vlogging or Podcasting!   Let's go through a quick list of questions that will help see if you are qualified before you start talking yourself out of it.Who knows more about real estate in your area?  (ex. who knows more than you about real estate in Detroit) Who is more passionate about real estate than you? Who wants to help people more than you in real estate? Now you might go through these and find out that you aren't qualified.  That's ok, you just need to find out what you ARE passionate about.  Just don't follow my example and wait 7 years to make a change! So why blog, vlog and podcast? 1.  Blogging, Vlogging and Podcasting give you credibilityIf only one person reads it or listens that one person has "bonded" with your content and through it they have bonded with you.   You've gained credibility.  That same power that this content has over our youth of today can have the very same influence over your customer.  I might be thinking faster than I'm typing --- I'm talking about influence here. Media influences people and so therefore you should be using media to influence customers. 2. It allows you to master your craftThey say that if you want to really learn a subject you should teach it.  When you force yourself to produce content around these subjects you pick up on things and become a master at what you do. 3. Blogging, Vlogging and Podcasting Drive SalesUltimately, everything you spend time on should have an ROI (return on investment) and this activity is one that pays off with big dividends, but not immediately.  It will happen slowly over time and the whole time it'll be slowly lifting all of your business as you create a bit of a buzz around yourself. 4. The leads you get are more qualifiedI don't mean they can get a loan, I mean they've listened to your content and decided to work with you.  Your zillow leads don't do that, your sign calls don't do that, your referrals don't do that, nope, only online can someone watch 8 hours of your content and decide to use you.  5.  Links! As a (now) Atlanta SEO Consultant, I can tell you LINKS MATTER!  In fact, they might be the most important thing (don't go crazy).  You will get link opportunities and I'm not just talking about the electronic kind.  You can use this content often to connect (link up!) with other humans!  It's great. What if you had a podcast about Davenport FL Real Estate and you connected with a real estate agent for referrals (as well as electronic links) to Richardson TX real estate?  Are you convinced yet?What should you "talk" about on you blog, vlog, podcast?Glad you asked!  I happen to have covered the top bloggin topics that drive traffic  on my podcast, you can visit it here.How can I start?Easy!  You're on active rain, start here!   If you'd like to start vloggin or podcasting, message me I'm happy to share what I use to get started.  Here's a hint for vlogging - you only need a phone!  Even my son does it (he's 12)!  What about you?  What did I leave out? A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    The Easiest Free Online Lead Gen Tactic For Real Estate Agents
    When I look around online I see one mistake in particular that many small businesses are making and especially real estate agents - the very people that would benefit from this!   What am I talking about?  Only The Easiest Free Online Lead Gen Tactic For Real Estate Agents!   LOCAL SEO! We talked briefly about Local SEO on a previous blog post about 3 lead generation tactics that real estate agents needed to get on.  However, today will go over the basics and/or if you prefer you can listen to it, becasue I covered it recently in my podcast, 4rd marketing. What is Local SEOIn simple terms, it's easier to give you an example.  Have you ever been to a new city and wanted coffee.  You most likely pulled up your phone and typed in "Coffee" or "coffee shop" or "coffee shop near me."  What happened next is that you were likely shown a map with coffee shops displayed on it. If you try this with plumbers, painters, and real estate agents (among other local businesses) you'll experience the same thing.  A map comes up with a list of service providers and businesses nearby. Local SEO then is basically "Search Enging Optimization" for map based searches.   Even though the ranking algorithm is complex, getting yourself into position to rank here is not.  Note: Understand there?s a difference between a google search and a search where a map pops upHow To Get On The MapFirst things first, you need to get on google, acutally it's called "Google My Business" ? This is a free service from google and to rank you need to build citations, reviews, social signals, have an appropriate landing page. Setting up your Google My Business page will require an address verification.Before we go further there are two definitions you need to know.NAP - Name, Address and Phone NumberCitation - A citation is what is referred to when you enter your NAP.  An example of a citation is on Yelp. , In order for you to really benefit and rank on local seo, you need to remember that your Name, Address, and Phone Number must be the same everywhere you put it. Across all citations (Yelp, YellowPages, etc) as well as on your Landing Page ? the page that you link to from these citations.Additionally, You will want make sure your website is relevant to your business and ideally have a call to action. Once you've signed up for Google My business and verified your address, then you have a list of "to-dos" that will help you rank.  Here's a brief overview: Get Reviews - your main focus should be getting reviews on google, but it also helps to get reviews on other platforms.  The lowest value reviews are on Yelp. Get Citations. Even Social Media accounts can be good for this.  So make sure your address is on Facebook.  Directories - the long forgotten spam filled pages are worthless for links but actually work for citations! Continue to build links to your landing page/webpage and make sure they include "location based" words.  Like City Real Estate Agent.How To Measure Local SEOGoogle will send you "insights" into your GMB (google my business) page, showing you views and clicks and sometimes even calls.   If you want to take it one step further you can use a keyword tracker, like the one available on 4rd Local, and add keywords that people search for such as "real estate agent + near me" or "Realtor + neaby" . Others to add are "Real Estate Agent in City"  as well as your brand name (not your broker name). A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    5 Easy To Fix Mistakes Every Real Estate Blogger Makes
    If you've read anything I've written about SEO, then you know that I'd love for you to simplify it.  There's so many gurus, and suggestions that you can spend a week learning about something like featured snippets and leave the rest of your efforts lacking.   That being said there's some "low hanging fruit" for most bloggers on Active Rain and well, pretty much any website I see, especially real estate bloggers.  So here's 5 Easy To Fix Mistakes Every Real Estate Blogger Makes. Having A "Target" And A "Title"When we covered the The Most Common SEO Mistakes The Small Business Owners Make, we talked about how over 60% of Titles are poorly written!   There's really no reason to have excruciatingly long titles or no title at all. It's likely the most important thing on the page.  In addition, you need to have a "purpose" for writing the content.  What's your target?   If you can figure out your target (whether that's a group of keywords or your chosen "avatar" ) then you can use your title intentionally. Your blog title is the "call to action" for your page when displayed on Google.  (If you'd like to get a list of top blog topics, listen to 4rd Marketing Podcast Episode 02)Having A Proper DescriptionAnother overlooked item is the meta description.  This is the only "meta" that still gets used.  Your meta description is the 2nd unbolded text right under the title.  This is valuable real estate to be selling your unique selling proposition.   If you have these 2 mastered,  you'll be ahead of many fellow real estate agents, but you'll need more than that to win the real estate seo game.   No Inner Linking StrategySome bloggers think if they write it, people will find them.  Others read articles about links but forget about their own site.   Before we talk about the benefits and how to fix it, lets talk about what I mean.If you take a look at my blog post, "My 5 Most Popular Blog Posts on ActiveRain"  - this is basically a concerted effort to link to my blog posts.  Just like if I put a link here to my, "What Irma Impact Could Mean For Atlanta"  would be innerlinking.  To put it simply, inner-linking is linking to YOUR content from Your Content.There's several reasons you'd want to do this, but here's 2:It allows Google to see it easier - think about it - if you don't link to yourself, who will.  Most of your content gets buried in a "archive" page if you're using wordpress.  Keep your best content relevant by linking to it and reminding Google about it (when they crawl).It allows users/readers/buyers/sellers to see your content more easily - for the same "SEO" reason that you'd link to your content, you'd want potential clients to see your best content, you should link to it. Short/Poor ContentAs I type this out I can see my word count.  Activerain makes it really easy to avoid the 5 Easy To Fix Mistakes Every Real Estate Blogger Makes.  If you're writing 200 words or less, consider grouping posts together or go deeper in your content.  Don't add filler, if you can only write 200 words about something consider a social media post instead.  At this point it's going to be buried by the mountain of content that gets put out there and no one will ever see it. ConclusionThat sums it up.  Surprisingly, the most common mistakes are mostly just writing 101.  Have a clear purpose (know your reader aka Target), a clear title, clear description and write enough about your subject.  Finally, link to your other work.  Bonus tip:  Link to your friends, but not competitors.  So for example, I wouldn't give Zillow a link to anything in Atlanta, but I might write about homes for sale in Novi MI and give my friend Mike Perna a link.   Don't go overboard with the links because essentially every link divides their power by their number.  So that's it, the 5 Easy To Fix Mistakes Every Real Estate Blogger Makes. A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    What Irma's Impact Could Mean For Atlanta
    If you live in Atlanta, you might not be able to read this for a few days but most of Irma's impact will be over in the next few weeks and it'll be back to normalcy... or will it.  Like Katrina before it, I think we'll see some major changes in the coming months and years to the Atlanta real estate market Pop quiz, what was the biggest jump in migration from New Orleans to away from New Orleans?  If you guessed 2006 the year after Katrina you are right!  In fact, over 6,600 families relocated from New Orleans to the metro Atlanta area in just 2006.  This is more than any other city area that year.  Not only that but this only includes Orleans Parish, not LA as a whole. Back to Irma.  I expect something similar to happen with Irma.  After Irma wiped out what have become elite retirement communities of Naples, and others Florida, it'd be no wonder why some would want to move to Atlanta where the insurance is lower and the threat from hurricanes is lessened.  For years Broward county led the country in number of relocaters to Atlanta, so it makes sense to me that in 2018 we'll see an influx of families from Houston (actually I think they will relocate to Dallas-Ft Worth) and Florida where our climate is similar enough and Atlanta's amenities are enough suited.  In fact, the only thing missing in Atlanta is the beach. It's been long said that Atlanta is a haven for "half-backs" - which are people that move from homes in Detroit or up north and then down to Florida.  Instead of moving to the center of Florida in Davenport they move to Atlanta. Bookmark this post, there will be a bunch of changes after hurricanes Harvey and Irma and real estate is just one of them.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Announcing 4rd Marketing Podcast Digital Marketing & SEO Podcast
    After years of generating business for my real estate business and answering a ton of questions, doing conferences and teaching in the office I tought it would be fun and rewarding to do a digital marketing podcast for small business and entrepreneurs.   While I won't always talk directly to real estate agents, I will be covering different marketing techniques that any small business can use, especially real estate agents.  There might not be any real estate SEO tips, but there will be SEO tips that tie right back to real estate.  In addition, with more than 15 years in real estate I'll of course be sharing anecdotes from my real estate career to make a point. The podcast is called 4rd Marketing Podcast (after my new company 4rd Marketing - that's "Forward" marketing).  The whole purpose is to move your business forward.  Here's a preview of the podcast:Please post your questions, critiques below (or you can contact me) and let me know what would make this worth listening to for you. Should you wish to subscribe: 4rd Marketing Podcast on Itunes 4rd Marketing on Google Play 4rd Marketing Podcast on Stitcher A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Best Real Estate Markets of 2017
    Recently WalletHub released it?s best and worst real estate market for 2017 and as usual there?s bound to be disagreements over their methodology and whether this is an accurate look at the real estate markets. However, overall it's a pretty interesting look at the best real estate markest for 2017.First, let?s dive into their methodology.  According to Wallethub they looked at 2 key dynamic for this list. ?Real-Estate Market? and ?Affordability & Economic Environment.? They then created a ?key? of sorts for scoring purposes on a scale of 1 to 100. Here?s the score and keep in mind that ?Real Estate Market? only makes up 80% of the actual score.Best Real Estate Markets Of 2017 Scoring Home Appreciation Potential - Unfortunately this metric is based on the most faulty of data on the planet? Zillow. (5 Points) Median Home-Price Appreciation: (5 Points) Average Number of Days Until a House Is Sold: (5 Points) Share of Homes Selling for a Gain: (5 Points) Share of ?Underwater? Homes: (5 Points) Home Sales Turnover Rate: (5 Points) Ratio of Rent Price to Sale Price: (5 Points) Foreclosure Rate: (5 Points) Share of Delinquent Mortgage Holders(5 Points) Number of Bank-Held Homes: (5 Points) Vacancy Rate: (5 Points) Buy vs. Rent Breakeven Horizon: (5 Points) Share of Young Homes: (5 Points) Building-Permit Activity: (5 Points) Housing Affordability: Double Weight (5 Points) Maintenance Affordability: (2 Points) Population Growth Rate: (2 Points) Job Growth Rate: (2 Points) Unemployment Rate: (2 Points) Underemployment Rate: (2 Points) Median Credit Score: (2 Points) Ultimately after looking at this list it?s pretty comprehensive.  In the end, as a real estate agent I'd have to counter a lot of these.  A great real estate market could simply be prices are rising.  I know there are folks that would say Detroit has some serious potential  to make fools out of these experts.Let?s look at some notable cities and finds on this list.Dallas Fort Worth Metro has 4 of the top 5 cities! When I first looked at this list I was blown away with the number of Dallas-Fort Worth cities that apparently are the ?best real estate markets of 2017!?   Congratulations to the homes in Frisco, McKinney, Allen and Richardson!Georgia Cities in the Top 100 Real Estate Markets in 2017 As a Georgia Native, I have to talk about the cities in my neck of the woods. The Roswell GA real estate market ranks 31 as the highest in the metro Atlanta Area. While Athens and Atlanta come in the 70?s.  Interestingly, both Roswell and Athens are listed as top cities to retire to in Georgia.Surprise Real Estate MarketsI was surprised by the number of bank owned homes still in Florida. With the overall real estate market being good for several years now I found this interesting. So while Orlando comes in at 208, I was surprised none of it?s suburbs like Kissimmee ended up on this list.Worst Real Estate Markets of 2017?  (AKA Cities that should be upset)I suppose any city left off the list might feel a bit miffed, but Detroit and it?s suburbs ended up with several bad ratings. At 294 overall (out of 300) it?s in the top 5 for homes with the least equity, homes that won?t appreciate, and most costly to upkeep. Counter that to Ann Arbor homes in Michigan which have the lowest foreclosure rate.You see the wallet hub link here.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    5 SEO 101 Tips For Real Estate Agents
    Real Estate Agents who have been using Search Engine Optimization (SEO) for a while know should know that there are always new innovations on SEO procedures. This is why it helps to always update our SEO strategies especially on local business to make sure that our businesses will always be on top of internet searches. Here are 5 SEO 101 Tips For Real Estate Agents:Claim and enhance your Google My Business listing.  We mentioned this on a previous post (3 Lead Generation Tactics Every Agent Needs To Get On!)here but it's worth repeating!  Why?  Because when you search for a certain company or a type of business, you would notice that there are several listings on top of the search page. These are businesses claimed by their owners through Google My Business which is why they are listed on the directory. You can do this for your business by going to www.Google.com/Business and verifying that you are the legitimate owner. Once you have claimed, make sure to enhance your listing by entering details such as business hours, location, description, etc. Ensure that all the information wanted by your clients or customers are reflected, while you?re at it, upoad a photo of your logo or of your facility. Once you have this set, you can also ask your top clients to visit your Google My Business listing and review your business. (You should do this on Bing Places and Apple Maps at the very least too).When you blog, make a static webpage, be sure make sure that you have your Title and catchy meta description tag.   Think about the ads at the top of google, these ads have a catchy title and description.  You can use this Alpharetta home search as a template. When creating your website, it is important that you have your business title (or page name) and description that perfectly encapsulates what your business is about because these will be the first things your potential clients would see in the search results and it will help with your Local SEO efforts as well.  For your title tags, you are allowed approximately 60 characters so try to fit your business name, the city where your business is located, and the services you offer. As for the meta description tag, you are allowed to have only 160-200 characters so use this wisely. Try to make sure that your description does not get cut off on the search results.Claim your business EVERYWHERE. Make sure that your business is listed on all business directories such as Angie?s List, Yelp, LinkedIn, Whitepages, etc.  I have a complete list of directories for local seo on my website if you want it. A big "secret" tactic of mine is to check your Chamber of Commerce if your business is allowed to be listed. Get your business out there!  It's often worth the price to join the Chamber if they give you a proper listing.Get Reviews and Track. Most potential clients who look online would check the reviews and ratings of a business before hiring their services or purchasing their products. This serves a double purpose as customers are able to see the legitimacy as well as the quality of your business. This is why it is important to have your customers review your businesses online. They can do it through websites where your business is listed or through marketing tools.   It's good to spread out these reviews too, so try to get 5 on Google and 5 on yelp, etc. You can also have your clients review your Facebook Business page especially since Social Media marketing is a huge component of businesses these days. Some clients prefer to talk about your business in other platforms such as blogs. You can keep track of what clients say about you by using tools like Hootsuite that alerts you whenever your business is being talked about.  In addition, as you get reviews start to track the position of your Google My Business listing as it climbs up the ladder for  your city name plus real estate agent.Get Nerdy with Advanced Processes. Once you have the reviews you can add them to your website.  It's pretty easy to do if you have a wordpress site and a bit more difficult if you don't.   It's called "SCHEMA" and basically it tells Google what certain pieces of information are on your website.  So you couldn't do it on Active Rain, but you could on your own website.  It's the only way to get "stars" on your listing. A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Why Every Real Estate Agent Needs To Be On Nextdoor
    Sometimes technology comes along and it disrupts how you do things.  When Zillow and Trulia came on the scene it was interesting to see the "shock and awe" of real estate agents as they scrambled to figure out if the sky is falling or not.   Nextdoor came on the scene as a site that seemed to be a replacement for home owner association websites and now has grown into full fledged platform.  Which is why we think Every Real Estate Agent Needs To Be On Nextdoor . Hopefully, we've seen enough of in the past few years that 2 things are true for real estate agents. The way we do business MUST change Job security is in taking care of friends and family (Referred to as "mets" in the Millionaire Real Estate Agent). That's why today we're talking about Nextdoor.  It's one of my 3 Free Online Marketing Tools That Real Estate Agents Need To Get On.  What's awesome about Nextdoor is that although it might grow into a zillow-esqu beast it's still in it's "Trulia" stage of being super helpful for agents and really allowing the agent to be the "expert" in the community. Set Up 2 AccountsPersonal "The Mayor" AccountThe Nextdoor Login experience sets you up immediately for something different.  What do you mean I have to verify my address?  As a Realtor you might want to be a "lead" agent in all your favorite subdivisions, but that's not possible... (in the beginning - more on this later) .Once you set up your profile notice what you can do.  My recommendation is to make this profile as "human" as you can and less "agenty" but not totally without mentioning that you are an agent.  Think of yourself as running for Mayor.  You want publicity  but not too pshy. The first thing you'll notice is the feed.  Look at your feed as an opportunity to be an amabassador for your neighborhood (without the hassle of joing your HOA). Recommend Yourself on Nextdoor*The second thing you should look at is "RECOMMENDED."  Go ahead and start to look for your company.  If you set up a Google My business page to go after Local SEO then you'll likely be there.   Go ahead and recommend yourself, it'll be the first one you likely receive.  I know some may frown on this advice but make it clear that you're "liking yourself". Being recommended is a lot like a referral or a link from another website.  Nextdoor does a good job of trying to keep you where you belong and not allow you into the noise of all the other neighborhoods.  To understand what I'm talking about, take a look at any of they "city name" yardsale groups on facebook.  Inevitably, you'll get people posting on there that have no business being there.    This is great if you're a person who loves their neighborhood, but not so good for your business.So by getting recommended by as many people as possible you open your business up to these networks. Business Account - Claim Your BusinessNext You'll want to look for the "claim your business" button and claim your business.  It will look through the businesses that are listed and you want to look for the one that you recommended.  (This is the reason you recommended yourself).This is important because now you'll likely get access to a neighborhood near your office and the one in your neighborhood.   You'll also have the option of displaying your listings to those markets.  Real Estate SectionBefore me move farther let's talk about the real estate section! Prices are based on zip codes and could range as low as $20 to as much as $300+ a month.  There's not that many brokerages on it right now so it's a big opportunity.   Not only that but you're highlighted in a way that other sites simply don't do. Notice, not only do you get a logo and a blurb but your recommendations are shown on the top right and below a nice review, with "ask a question."  This seems inviting to me.  I'd love to hear agent's response to this.  However,  real opportunity is getting the recommendations from your clients in other areas which opens up your business to new opportunities. With only 2 recommendations I cover 92 neighboorhoods.   I've said before that for Realtors, reviews matter on Zillow, Google and now I'd say this has the potential a solid 3rd (whereas before I said your 3rd choice was wherever you use social media, like Facebook). So your strategy shoulb be to get recommended in the neighborhoods where you want listings. Originally posted from jrjarvis.com's Nextdoor Guide For BusinessesFor even  more about Nextdoor, check out the 4rd Marketing Podcast - Episode 4  A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    3 Free Online Lead Gen Tactics Real Estate Agents Need To Get On
    With the recent news of Redfin's IPO and the never ending push from Zillow to dominate the real estate online, you might think, "If you can't beat them, join them."  Not so fast.  There's several "low hanging fruit" options for tech savvy agent to generate leads without having to compete with the big guys. Used to be this post was going to say, "Craigslist" and while I still believe you could use CL to generate leads, here's 3 Free Online Lead Gen Tactics Real Estate Agents Need To Get On.1.  Get Local SEOOutside an agent's own personal website (I'm talking about just a website that gives you credibility, even the awful company provided or our Realtor provided ones will work for this) getting on the Local SEO scene is the most important thing you can do (you can read my Local SEO Guide).   Going in-depth on local seo is outside of this post but go to google and set your business here. 2.  Get on Nextdoor Nextdoor started off as a sort of like the old school "forums" for HOAs and have morphed into a full blown social network.   If you've ever seen those yard sale groups on Facebook then you have an idea of what nextdoor is.   What you need to do is not simply go on, but set up your realtor profile.  There are advertising options as well, but in my mind it's a mandatory social network that every real estate agent should be on and one where being the community expert is going to be rewarded. 3.  Get on LinkedIn LinkedIn is becoming less spammy and more useful.  Don't use it like facebook.  You're not hunting for leads here.  You're looking for other connections that can expand your network to receive leads.  Most don't use it this way, they think it's facebook for business.  Here's your quick guide to linkedin:Connect to Clients - get recommended from clients and connect with them.  100% of clients you wish Happy Birthday to will receive it on Linkedin. Connect to Vendors - this can get spammy but overall you want to connect to your mortgage person, your insurance agent, etc.  You can get recommendations from them as well.Join LION and Open Networker - You'll get even more spam here but watch your invites go up.  LION stands for Linked-IN Open Networker.  Meaning you'll accept most connections and you won't mark them spam.Connect to Referral Generators - if you did the above you'll have a decent network, now look for a referral generator out of your sphere.  A referral generator would be a "go-getter" or "schmoozer."  If you're in residential, find a networking minded commercial agent.   If you see LION in their name you should reach out.  Remember it's not about your connections buying homes from you, it's about the people they know buying homes for you.  The difference is 1 vs 150 (popular real estate coach Michael Maher refers to this "Dunbar Number" in his book the 7 Levels of Communication.) If you do these 3 things you'll be lead generating where other agents aren't and you won't have to compete with zillow, trulia, redfin or any other company.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    New Homes In Flowery Branch GA Real Estate
    Most homebuyers consider getting new construction homes for several reasons. One of the reasons is the freedom of the buyer to customize their home according to their lifestyle as some resale properties do not meet all of their necessary criteria. They are also more confident of the fact that they are using brand new materials, avoiding the need to continuously do repairs. The option to choose the area to live in is also a goal for new construction homebuyers.One city in Georgia that people consider when buying a home is Flowery Branch. Flowery Branch New Construction homes are known to be less expensive than in other parts of the state. Aside from that, the new construction neighborhoods in Flowery Branch offer pristine amenities, are near great schools, and are surrounded by rich history.A lot of families have chosen to move into Flowery Branch new construction real estates. There are over 100 homes sold in 2016 with an average price of $320,000 all of which were built no earlier than 2015. Most of these homebuyers chose either 3-5 bedroom homes.There are several neighborhoods in with new construction in the city. The most in demand new construction homes in Flowery Branch are from Sterling on the Lake.Sterling on the Lake is known to have affordable new construction homes and high quality amenities. There are several builders who cater to the neighborhood such as Cook Residential, D.R. Horton, Harcrest Homes, Tipton Home Builders, Peachtree Residential, Taylor Morrison and Vanderbuilt Homes so each homebuyer is definitely going to find what they need. On 2016, there have been over 60 New Construction homes in Flowery Branch sold in Sterling on the Lake with a median price of $330,000. Most of the homes sold had 3 or 5 bedrooms. There are currently over 30 new construction homes for sale in Sterline on the Lake and more to be built with over 20 floorplans to choose from. Some homes are even situated right by the neighborhood?s private lake. Some of the amenities include the clubhouse, tennis courts, swimming pools, and Sterling on the Lake even has its own library and café.The second most popular Flowery Branch new construction homes were found in Harbour Lights. The homes in this neighborhood are a little less expensive than Sterling on the Lake. The past year, there were approximately 11 homes sold ranging from $192,400 to $233,425 with a median price of $215,400. The new construction homes in Flowery Branch built by Hillgrove Homes in this neighborhood were known for their beautiful Craftsman style with the Master Bedroom on the main floor. Amenities in the neighborhood include close proximity to Lake Lanier, shopping, and dining establishments. There are currently only under 10 Flowery Branch new construction listings in Harbour Lights but more will definitely be built with a wide-array of floor plans to choose from. Prices will start from $190?s to $200?s.White Horse Creek new construction homes were also popular in 2016. The pool/tennis community had approximately 10 homes by Premier Residential Builders sold. The Flowery Branch new construction real estate sold in the community had an average price of $270,000 over the past year. There are currently more than 15 new construction homes available in this neighborhood .Many homebuyers look for Real Estate Agents in Flowery Branch to provide them more information on new construction homes in the city. One team that offer help for the buyers in this aspect is The Jarvis Team. This Keller Williams real estate team have a vast knowledge of the city and have been able to help a lot of families move into Flowery Branch new construction homes.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    How Real Estate Agents Can Avoid These 2 Deal Killers
    Deal killers are always out there no matter the current market condition. The single best thing an agent can do is set expectations and be upfront.   Surprises are what kills deals.   In general, there's 2 sources of danger when it comes to deals and whether it's intentional or not it's from the appraiser and the inspector.For example, we now have a process where we explain what happens with the most powerful people in real estate, the appraiser.  We explain how they look at the past values in the neighborhood (not whether there was 20 offers or actual market demand).  This is nothing new.  What is new, is that appraisers are now being asked to be defacto inspectors and making comments like, "the door doesn't close properly - suggest structural inspection."   So we prepare our sellers and our buyer clients alike for this potential threat to the deal.  Another example is where we are now going over the worst possible scenario that could happen and trying to place contingencies in the contract that would protect the client's earnest money.   It's now just part of the process to actually engage in the what-if game. Inspections are often a source of deal killings, but that's nothing new.  If your inspector ends his speech about mold in the bathroom with... "and it can kill you" then you're dealing with a professional deal killer.  Some inspectors do a great job informing and educating while others like to dramatize everything. In the Atlanta market we are doing a few of these things to avoid deal killers.have a strong relationship with a local lender that's willing to cater to the clients and run the process a bit differently then other lenders. have a strong relationship with the attorney that is more flexible in case things go wrong have reliable vendors should things arise that need to be taken care of.In general the two biggest deal killer situations out there are during the inspection process and the appraisal process.  The only place where neither of these 2 big deal killers are really present is the Atlanta condo market.  The units are similar enough to be in price brackets and small enough to to have some of the hefty items that an inspection could turn up. New construction also avoids these pitfalls as well. A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    My 5 Most Popular Home Buyer Blog Posts
    Whether your a home buyer or a real estate agent knowing what other home buyers are looking for and reading can be very valuable.   So here's a list of my top blog posts from our Atlanta Real Estate Blog.Atlanta vs Charlotte - Here we took a look at real estate in both cities.   Charlotte is often compared to Atlanta.  Based on this we'll be doing more comparisons.  If you're an agent and want to do a guest blog post or collaborative effort and exchange links, just let me know!  If you're a buyer, what city would you like to see compared to Atlanta?The Top 10 Neighborhoods In Alpharetta GA - This is a great way to write blog posts if you're an agent out there.  We simply looked at what had been selling the best in Alpharetta and made a top 10 list.Atlanta Real Estate Market Update 2017 - While no one would ever admit to watching my videos we have a number a home buyers visit our blog for real estate information like this.10 Things Your Real Estate Agent Doesn't Want You To Know - We tried to get a little edgy here.  Whereas number 2 on this list was definitely designed to generate traffic, this was more of a classic "keep it real" blog post that we've become known for.When is the best time to sell? - As an agent it's easy to answer "anytime you want to move" but we wanted to look at what does the statistics say.  So while selling your home when you want to move is probably the best "life advice" you could easily make a case for timing your home sell based on the data. Realtors - What's your best blogs?Home Buyers - What are your favorite blogs?A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Jarvis Team Realty Joins Forces With Two Atlanta Agents
    Jarvis Team Realty is a growing team that's serviced metro Atlanta for over 15 years.  Primarily focusing on selling in the suburbs, the Jarvis Team has quietly sold over 1,000 homes in that time span.  We're very excited about this new chapter, as we've recently joined forces with Michael Heyer and Grace SappMichael Heyer (pictured left) is a an experienced customer experience person with several years helping tenants find homes.  Now he's helping buyers.  His favorite areas are right on the perimeter, he especially loves helping buyers look for homes in Sandy Springs and for those just a little bit outside, Marietta.Grace Sapp comes to us from midtown mile.  Grace's family has been in real estate so it's natural with investor-builder-agent parents that Grace would be right there!  What's especially great is that Grace has personal experience with many of the buildings in midtown as she's actually lived there.  Her two favorites for millenial buyers are the condos for sale in 1010 Midtown and 905 Juniper. A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    5 Mistakes Buyer's Miss When Buying Atlanta Condos
    Have you thought about moving to Atlanta and wondered what it would be like to live in a condo in Atlanta.  There's quite a bit to know, everything from the "districts" or neighborhoods to understanding the trends and pricing.  Here's 5 mistakes buyer's miss when buying Atlanta condos.There's quite a few "districts" but there's really 3 main areas that people tend to look.  Buckhead, Midtown and Downtown - at least in terms of high rise style condos.   Before you go looking at these different Atlanta condos for sale, you should be aware of some typical condo buyer pitfalls.Not calculating the Condo Association Fees - Most buyers know that there are condo association fees, but many forget that it gets calculated into the payment.  The average price of a condo in Atlanta is around $400K but with high COA fees you could be looking at payments that feel a lot more like $500K.Yes, You Still Need A Car - It's Atlanta.  Unless you work from home, you are going to need a car.   There's not enough uber drivers, taxis and mass transit options for you to be able to navigate the city like you could in other cities.Is Protected Views A Things? - Atlanta has been under construction for 40 years.  Every "upturn" in the market is proceeded by new highrises and developments and now construction is in full force as technology companies relocate to Atlanta.  In addition, there's low inventory and so condos are in high demand.Different Level or Different View = different negotiation.  Yes your view can change but for now it could be worth $100K more.  Not all the condos are penthouses but different views or different directions can mean a big difference in price.Can You Get A Loan On It? - This isn't a problem for most of the popular highrises, but if you run into a condo building where there hasn't been a lot of sales and they still haven't pulled themselves out of the downturn then you could be forced to buy the condo without FHA financing. A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Home FAQ: Should I Upgrade My Home Before I Sell It?
    This is a common question that many sellers ask. As someone who?s handled many listings and sold lots of Gwinnett County properties over the years, I would give you one simple answer: consult with a real estate or listing professional.This may sound like a sales pitch or a cop out coming from me. However, one of the reasons why I tell you this is because agents have proper knowledge on which upgrades, updates, and repairs will help raise the value of your home. Remodeling is a risk because you will have to spend money but you won?t even be sure if you can make more money out of it.Generally speaking, if you don't consult with an agent, a good rule of thumb is to make upgrades that YOU enjoy.  That way you will get some value out of them.Agents also have a good grasp of certain neighborhoods. Because of their familiarity of the area that you are in, they can give you sound advice on whether you should take the risk or not. For example, homes for Sale in Hamilton Mill need to be upgraded to ensure that they are competitive.  If you want to get the most of your home here, then granite counter tops, hardwood floors, newer carpet and refinished decks are going to help you the most against your new construction competition.Get a professional to tour your home and get you a proper estimate on the upgrades that you plan to do and compare it to the future value of your home so you could decide if you are willing to take the risk.Do you want to know the value of your Real Estate in Gwinnett? Call me, Joshua Jarvis of the Jarvis Team Realty at (678) 999 ? 1001 or visit our website at www.GAHomesDigest.com.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    3 Cities In Metro Atlanta Have The Lowest Divorce Rate
    A recent study done by Wallethub, based on the most family friendly cities in Georgia, shows that divorce rate and "family friendly" might be correllated. In the Top Cities To Raise A Family in Georgia we explore all of these aspects, but one that jumped out was this divorce rate one.  Interestingly the places with the highest crime also had the highest divorce rate.  In addition the city that kept "winning" every category was also on the top of the list for low divorce rates.  The Top 3 Cities In Metro Atlanta Have The Lowest Divorce Rate are:Johns Creek - winner of virtually every category of this study.  Quite possibly the most popular suburb of Atlanta at the moment.Suwanee  - The slightly more affordable version of Johns Creek if you will.  With parts in Forsyth and Gwinnett county.Milton - Who knew?  Apparently the divorce rate of horses is incredibly low.  Seriously surprised that a city like Milton would make this list of cities.  Don't get me wrong it's a wonderful place to live, but it's not nearly large enough a sample size in my opinion. Interestingly the divorce rates are 4 times greater in the lowest cities vs the highest cities. A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Safest Metro Atlanta Communities
    According to safewise's FBI reports there's several great suburban communities that are consider very safe.  If you're relocating to Atlanta then chances are safety is a huge concern.   I don't think anyone wants to live in an unsafe community. Roswell, GA -  One of the closest, most diverse (in every sense of the word) real estate in metro Atlanta.  It's home to the ultra-high end, some of the best school and yet still touches Atlanta.  Roswell has 1.15 violent crimes per 1,000 people and 18.75 property damage crimes per 1,000.   If you're looking for a great home in Roswell, then you're also looking at one of the safest communities.Flowery Branch, GASometimes areas that are on the 'fringe" of metro Atlanta can get a bad rep for crime.  Yet year to date there's not been a violent crime at all in Flowery Branch.   Homes for sale in Flowery Branch should post this as a marketing item.    There are 12.14 property related crimes for ever 1,000.   You can see how being 35 or so minutes from Atlanta can reduce the crime rate.Johns Creek, GAA community just north of Roswell and one of the most popular up and coming community.  Not necessarily the most affordable community in metro Atlanta however it does have the honor of being the safest.  With only .33 violent crimes per 1,000 and 7.05 property related crimes per 1,000, John Creak real estate is some of the safest.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Top 3 Suburbs of Atlanta For Relocation
    It's a bit awkward title but how else do you say "the top 3 suburbs people relocate to in Atlanta Metro?"  I wanted to avoid "people" in the title.  When you look at Google Searches there are 3 top cities that are routinely picked above all the others after Atlanta and I wanted to have a look at them. When someone is relocating to Atlanta, what cities do they consider?No. 1 - Alpharetta, GAEveryone's favorite spot is Alpharetta.  While prices are high (some of the highest in the state), Alpharetta has managed to weather the economy.   What was formerly a city full of horses and farms is now a bustling commercial city with estate style homes.  When the Windward subdivision landed in Alpharetta it really changed the landscape and allowed it to be the powerhouse it is.  In addition, Alpharetta has some of the best parks and best schools in the entire state.No. 2 - Marietta, GAPeople relocating often look at Marietta as a second option.  The reasons are plentiful.  It's my personal opinion that homes for sale in Marietta are the most diverse in terms of styles, lifestyle options and price.  Marietta's growth has been more organic (trying not to say "unplanned").  So you could have a $500 new neighborhood going up in between an industrial area and a $100K neighborhood that's 30 years old.  It has a bit of the city feel without being "in the city."  Marietta shares Alpharetta's options for parks and schools as well. No. 3 - Lawrencville, GAThe most affordable real estate on this list.  Lawrenceville offers diversity in lifestyle options that few can compete with all at a price that will entire most relocators.  For less than $200,000 you can live in most of the best schools in the state and be biking distance from one of the best parks in the state.  In addition, you could live in a more rural area and not lose any convenience or perhaps live closer to Atlanta but not take a big dip in school quality.  These are the top 3 choices and what I love about these three is that they offer something for everyone, whether it's budget conscientious (Lawrenceville), or traffic conscientious (Marietta) or for those with the budget they can have it all (Alpharetta).  Some might notice that this list is exclusive to the north side.  I'll have to tell you take that up with Google.A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Neighborhood Spotlight: Highland Manor In Lawrencville GA
    Thought we might take a look at what a date night might look like in Highland Manor. It?s definitely a wise idea to move into a Lawrenceville real estate in Highland Manor when you are raising a family. This Georgia New Construction neighborhood definitely has some amenities and facilities on site and nearby that are beneficial to the growth of your kids.  Isn?t it a good idea to rekindle your romance with your significant other every once in a while? A great way to do that is to have dinner date nights once a week with your spouse. It?s a good thing that you could do that near where you live!Highland Manor is close to some of the greatest restaurants that Lawrenceville has to offer! Have an Italian feast with your partner at Biba?s Italian Restaurant, only an 18-minute drive away from your neighborhood. Located at 4850 Sugarloaf Parkway #202 in Lawrenceville, this restaurant is known for their amazing Italian dishes such as their Stuffed Shells Baked Pasta, Linguini with Clam Sauce, Toretellini Gabrielle, and so much more in affordable prices.If you and your spouse are craving for Mexican food, Taqueria Los Hermanos in 4955 Sugarloaf Parkway, Lawrenceville is the way to go. They have a wide array of food from Nachos, to Tacos, to Burritos! They also have special Dinner entrees such as Pechuga De Pollo, Fajitas, and Cesina.On special nights such as anniversaries or your husband?s/wife?s birthday, reserve a table at Adam?s Restaurant and Piano Bar. They feature high quality food made with choice ingredients and while you?re enjoying them, you could listen to live music. They are located 31-minutes away from the neighborhood at 15 E Main St, Buford.  A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes

    Community Spotlight: Flowers Crossing In Lawrenceville GA
    Are you on a tight budget but still want to get a great school AND a great deal on  homes for sale in Lawrenceville?Good news! Flowers Crossing is a great neighborhood for you! This community features homes from the mid $100,000 into the $300,000 range, only! Not only that, you will surely find the perfect Lawrenceville home in a great location as Flowers Crossing has different phases with different style homes with different price points.This neighborhood in the Brookwood High School District is known to be some of the best in the 30044 zip code. This assures you that not only are you getting a less expensive home, you are  also acquiring a top quality home.While enjoying the wonderful community feel of your home, you can also relax and mingle in the clubhouse amenities of Flowers Crossing. There are 2 pools where you can spend time with your family and friends splashing around, and 4 tennis courts that you can use for a friendly game.Interested? Call the Jarvis Team Realty at 678-999-1001 to get your own home in Flowers Crossing or to know more about this neighborhood. A 15 year veteran of Atlanta Real Estate, Joshua Jarvis is the host of 4rd Marketing Podcast - A podcast designed to help small business owners (this means Real Estate Agents) grow their business by implementing the latest in real estate SEO, local seo, digital marketing techniques and strategies. In addition, Joshua runs 4rd Marketing - a digital marketing agency that specializes in SEO as well as wordpress development. Joshua Jarvis Jarvis Team Realty 1960 Satellite Blvd Suite 1100 Duluth GA 30097 direct : 678-999-1001 Atlanta New Homes